Optimizing search engines (SEO) can be described as the method to increase a website’s natural search engine traffic. It’s how you perform actions to help your site appear and be more prominent in search engines’ organic results.

What is the reason SEO is crucial?

People will likely search for your services, and you can draw customers by ranking for these phrases. However, you will likely rank with little effort since other companies are trying to compete. This is the reason why SEO is crucial. It can show Google that you have the right to be listed.

What are the advantages of SEO?

The majority of people click on the search results that appear first, which is why higher rankings generally result in increased traffic. Contrary to other types of traffic, search traffic tends to be steady and non-active. It’s because the number of searches is generally constant monthly.

The search engine traffic is “free.” That’s a huge deal, considering that ads are expensive.

For instance, we get approximately 1.4M per month from organic search. It is estimated to cost us $1.7M each month to achieve a similar number of visits from ads on search engines.

Keyword Research

Understanding the SEO fundamentals means gaining an excellent understanding of how to conduct search engine optimization correctly. What can we do? Let’s find out.

Find Your Site’s Primary Keywords

They are often referred to as “money” keywords; primary keywords are words consumers look up when searching for precisely what you sell.

For example, in the case of an SEO software firm, a few principal keywords could include:

  • SEO Software
  • SEO tools
  • Keyword research tool
  • Tracking of rank

The problem is that principal keywords are typically very competitive.

Therefore, it will take time for a brand-new website to rank in these search terms.

Consider these long-term goals within the SEO strategy.

Here’s how to locate the primary keywords for your website:

Begin by writing down the various terms you’d expect a prospective customer or customer to search for a similar business to your Google.

For example, suppose you own an e-commerce site selling dog food made from natural ingredients.

The primary keywords you should use for your website include:

  • Organic dog food for dogs.
  • Natural dog food
  • Purchase online dog food
  • Healthy dog food

There are proper and correct terms in this article. It’s an idea-based brainstorming method. The aim is to include as numerous relevant keywords as you can.

After you’ve compiled an idea of keywords you could use, head to the tool for keyword research of your choice.

In this case, we’ll be using Our Keyword Overview tool.

Select the search terms from your list, then click “Analyze.”

The tool will provide an overview of the statistics for each keyword, including their monthly search volume and keyword difficulty (KD).

You should keep two important stats in mind that you can use to select the most effective keywords from your list.

The monthly search volume is, as it says, the number of search queries a particular keyword can get each month on Google.

Naturally, the greater the search volume and the higher the search volume, the more traffic you will receive.

Conversely, more search volume can also mean greater difficulty with keywords (KD % ) in Semrush).

Keyword difficulty refers to the level of difficulty it takes to be ranked at the top of Google for the term you are searching for. It is obvious that the lower it is, the better.

Find Long Tail Keywords and Keyword Variations

The keywords you came up with might be the best to use. But you should consider creating longer-tail concepts of those keywords, too.

Long-tail keywords are keywords that usually have lower search volumes but have a higher level of intent.

This means that they can convert more frequently than principal keywords. Furthermore, they typically are less popular in first-page competitions. It’s a win-win!

Keyword Magic Tool Keyword Magic Tool will recommend long-tail keywords based upon the keyword you use as your primary:

Make sure you save the keywords you want to use to your Keyword Manager by clicking the gray + next to the word. The tool will ask you to add the keywords to your existing or brand-new list.

Once you’ve enrolled your keywords listed in a Keyword Manager list, you’ll be able to monitor the metrics for each keyword:

Click on a keyword to display that keyword on the Keyword Overview tool. This tool lets you view each keyword’s statistics in a simple-to-follow format.

In this section, you’ll find the Keyword Variations box perfect for building your keyword list.

There are also relevant keywords and question widgets.

Make use of these for further ideas to help come up with more long-tail concepts.

Choose Your First 5-10 Keywords

At this point, you’ve got an array of keywords you can manage in the keyword management.

What’s next?

It’s time to select the keywords you’ll build pages based on.

There are two primary aspects to consider in deciding on a keyword: the volume of monthly searches and the competition.

For example, observe that the search term “dog food” gets 110,000 searches a month; that’s quite a huge amount.

But the KD % is 93%.

This is a high rank. It means that your site will not get this rank shortly.

If your website is brand new, you must target keywords with a low KD percentage (ideally under 20 percent.)

For our dog food examples, this word could be an appropriate fit.

There are only so many requests (only 100 each month). However, the KD is just 18 percent, so you will likely get a ranking.

The process of selecting keywords is more than a science. In general, choose low-competition keywords initially (even if they don’t get much search volume.)

You can increase to include more competitive keywords as your website’s SEO grows.


A popular phrase in SEO says, “Content is king.” In 2022, this is more so than ever before. Let’s discuss exactly how to write SEO-friendly content.

Find out what searchers want to see when they enter a query

The first step to creating SEO-friendly content is determining the keyword’s intent.

What is the purpose of the search, precisely?

The search intent is the primary reason someone is searching for a specific term.

Take, for instance, the term “organic dog treats.”

Are they looking to purchase something (commercial motive)? Are they seeking out details on TK (informational intention)? Perhaps they’re trying organicdogtreats.com (navigational intention).

What is the significance of this?

Google can determine the extent to which your website meets the search purpose.

If this is the case, you’ll be able to get an increase in your rankings. You’ll need help ranking on the first Google page if you do.

Before you write any word, it is important to determine if a user wants to view educational and informative information or commercial (product categories, product or services) pages.

To accomplish this, there are a few ways:

The first step is the longest-lasting: go to the SERPs and look at the pages that are among the top 10 spots.

It also helps you understand what those looking for the term need.

This metric can be seen on the Keyword Overview tool:

Intent will give you a quick overview of the keywords you’re tackling.

Avoid Walls of Text

While you write and optimize your content, you have to take into account the white space that you have on your website pages.

The frequent breaks in paragraphs allow readers to see a break from text walls, making your content more enjoyable to read and scroll through.

This post, for instance, has short paragraphs. It’s very “skimmable.”

Use Listicles, Bullets, and Numbered Lists

Alongside using white space to provide an aesthetic respite for your users, you could break up content into bulleted lists and list-like lists.

Lists Help Users

The list is a complex ranking factor. However, bulleted or number-based lists are more likely to have a better chance of getting a prominent excerpt such as the one below.

On-Page SEO

Now, you’ve got top-quality content that’s simple for readers to read and browse.

Now is the time to optimize the page to include a keyword (also called “on-page SEO”).

On every page of your website, you should implement the following SEO strategies:

Optimizing Your Title Tags

Title tags appear in a SERP title. They are also a major ranking element.

On the most fundamental level, you’ll need to ensure you have title tags on your pages containing the primary keyword targeted for the page (and variations, if possible).

However, there’s more to optimizing them than just adding keywords. Our guide to writing title tags gives you a few additional suggestions to remember when you create title tags for your website:

Keep titles around 55-60 characters long.

Use words such as HOW, WHY, WHAT, and WHERE to help people comprehend the information they’ll find on the page.

Use words like BEST, REVIEW, and ULTIMATE to draw users in with words like BEST, REVIEW, and ULTIMATE.

Make distinctive titles for each page.

Simple is best.

Optimizing Your Meta Descriptions

Meta Descriptions are words displayed under the page’s title on SERPs.

They are a fantastic way for users to be enticed to click your link instead of the competitors.

Meta descriptions are no longer an effective ranking factor. A compelling description could positively affect CTR (click-through rates) and is essential.

Final Thoughts

At its core, SEO fundamentals form the cornerstone of effective online visibility and digital marketing strategies. While the SEO landscape changes rapidly, these fundamental principles remain strong. Understanding keywords, on-page and off-page optimization techniques, technical SEO best practices, and user experience provides a solid basis for anyone seeking to boost their website’s search engine rankings. 

Staying informed of trends and algorithm changes is crucial for successfully navigating SEO’s complexities, and applying best practices consistently is the way to unlock its full potential. So, when embarking on your SEO journey, remember that mastering its fundamentals will increase traffic, visibility, and digital success for individuals and businesses.

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